Amazon hosts summit for China-based sellers amid rising competition from Shein and Temu.

The e-commerce giant plans an "innovation center" in Shenzhen to support sellers in product launch and digitization.

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Amazon's end-to-end supply chain service is now accessible to Chinese sellers for seamless global shipping.

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In 2023, items sold by Chinese sellers on Amazon grew over 20%, with sales over $10 million increasing by 30%.

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Temu and Shein pose significant competition, prompting Amazon to cut fees on clothing under $15 to 5%.

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Shein, valued at $66 billion, files confidentially for a U.S. IPO and expands its marketplace beyond fast fashion.

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Temu, known for bargains, accounted for 20-25% of Google ad impressions in Q4, outpacing Amazon and eBay.

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Amazon adapts to the competitive landscape, aiming to maintain its share in the global e-commerce market.

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Etsy acknowledges the impact of Shein and Temu, with CEO Josh Silverman emphasizing the importance of sustainable alternatives.

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Amid evolving market dynamics, Amazon remains committed to supporting sellers and innovating in cross-border e-commerce.

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